Tupperware, founded in 1946 by chemist Earl Tupper, revolutionized food storage with the invention of airtight plastic containers like the Wonderlier Bowl, helping reduce waste and improve kitchen efficiency. The brand became iconic through its innovative “Tupperware parties,” which empowered women and redefined direct selling. Over the decades, Tupperware expanded to over 70 countries, introduced microwave-safe and space-age products, and built a global reputation for household innovation. Guided by core values of integrity, collaboration, continuous improvement, and sustainability, Tupperware is committed to designing eco-conscious, durable products that save time, money, space, food, and energy—serving families and communities worldwide with trusted solutions that stand the test of time.

Key project points:

• Smart Retail Kiosk Technology
• AI-Powered Inventory & Sales Forecasting Tool
• E-commerce Website Localization for GCC
• Regional Influencer Campaign Strategy
• Interactive AR-Based Product Showcase
• Data Dashboard for Middle East Market Insights
• Digital marketing in Egypt to enlarge the network and increase the community to support sales process and number of memberships